WooCommerce + HubSpot

WooCommerce takes the order, and HubSpot knows the customer. Integration Fox sends each customer to HubSpot as a contact and each paid order as a deal in a WooCommerce pipeline, with line items attached, so marketing and sales can see what every customer has bought.

How it works

One fully managed sync, set up by our engineers

Customers become HubSpot contacts, and paid orders become deals in their own WooCommerce pipeline with line items attached — fully managed and monitored by our engineers.

Managed Integration

Fully Managed Sync

WooCommerce customers become HubSpot contacts, and orders are tracked as deals in a WooCommerce pipeline

Implementation: POA

$349 USD / month

✓ Every customer, including guest checkouts, is a HubSpot contact with their orders attached

✓ Orders move through a WooCommerce deal pipeline in HubSpot as their status changes in the store

✓ Line items carry the product name, SKU and price, so you can segment customers by what they bought

WooCommerce Customers → HubSpot Contacts

One-way, WooCommerce to HubSpot — matched on email, empty fields filled in, lifecycle stage set to Customer (11 fields) — click to view full mapping

WooCommerce Orders → HubSpot Deals

One-way, WooCommerce to HubSpot — paid orders become deals in a WooCommerce pipeline and move stage as their status changes (16 fields) — click to view full mapping

WooCommerce Line items → HubSpot Line items

One-way, WooCommerce to HubSpot — one line item per order line, associated with the deal (5 fields) — click to view full mapping

Enquire about this setup

Don't see the fit you need?

We can customise this WooCommerce + HubSpot integration to match your exact requirements.

If this configuration doesn't quite cover what you need, talk to us — we scope custom field mapping, transformation rules and sync logic for cases like this every day.

Why Integration Fox

The same team runs the integration for as long as you use it.

1

Managed integration

No software to learn and no lengthy setup project — our engineers configure and run the sync for you.

2

Sync direction matched to each object

Customers and orders flow from WooCommerce into HubSpot, so the store stays the source of truth for sales and HubSpot holds the full customer picture.

3

24/7 monitoring & full history

Every sync is logged and monitored, with error handling built in and a history you can audit.

FAQ

Common questions about this pairing

Is this a WordPress plugin?

No. Nothing is installed on your store. We connect to WooCommerce and HubSpot through their APIs and run the sync for you.

HubSpot has its own WooCommerce integration. Why use this one?

Ours is set up and run by our engineers, puts orders in their own WooCommerce deal pipeline, and can be extended with custom properties and logic for your setup.

Will orders clutter our sales pipeline?

No. They go into their own WooCommerce deal pipeline. That needs HubSpot Starter or above; on HubSpot's free tier, orders go into your existing pipeline as their own stages.

Which orders are sent to HubSpot?

Paid orders: those that reach Processing, and virtual or downloadable orders that go straight to Completed. Pending, failed and on-hold orders aren't sent.

When does a deal count as won?

As soon as the order is paid, so revenue reports include it straight away. Cancelled and refunded orders move to a closed-lost stage.

Are guest checkouts included?

Yes. Every order creates or updates a contact, matched on email.

Will it overwrite contact details our team has updated?

No. For existing contacts, only empty fields are filled in from the order.

Does it change marketing consent?

Only if your store captures an opt-in at checkout. Otherwise contacts' subscription settings in HubSpot are left as they are.

Does it handle multiple currencies?

Orders are sent in the currency they were placed in. If you sell in more than one currency, turn on multi-currency in HubSpot.

Does it sync abandoned carts or products?

Not as standard. Abandoned carts need an extra WooCommerce plugin, and line items already carry the product name, SKU and price. If you need either, talk to us and we'll scope it.

Ready to connect WooCommerce and HubSpot?

Talk to an integration expert to scope your setup.